“You hit what you aim at, and if you aim at nothing you will hit it every time.”
― Zig Ziglar (RIP)
Our eyes
observe all sorts of activity daily in our surroundings. Choices are constantly
marketed to us as we drive, walk, or journey through media channels. We are so busy
ingesting the messages, we often don’t think to use our own imagination or envision
a possibility towards the future. Visionaries like Zig Ziglar, Henry Ford, Bill Gates, or
Steve Jobs are few and far between.
We often
witness entire industries morph into something different without recognizing
the opportunity to get involved. Culture captivates us to the point of being a
participant player, instead of an instigator of change. Like it or not, Las
Vegas is one city that re-invents itself every decade or so. It truly doesn’t
sleep or stay content with current themes, barriers or extravaganza.
There’s no
better time to start your own future than now!
What are you
an expert in? What idea have you toyed with for years?
Opportunity exists everywhere if we focus on
what’s missing or needed. We don’t need another pharmacy on every corner, that
replaced the old gas stations on every corner; but there is always a developing
trend quietly sleeping waiting to become the “I wished I had thought of that,
idea!”
Twenty years
ago, sports card memorabilia became a rage until the market was purposely
over saturated. Precious Moments, Betsy Clark, Cherished Teddies David Winter’s
Cottages and TY Beanie Babies had a long run. Lots of income was generated off
of the collectible industries. Those able to get in at the ground level could
sustain a long-term business by becoming the leader in current trends.
Discovering
your niche is half the battle. Finding your niche isn’t rocket science. What
are you an expert in or follow passionately? What insight or value is currently
missing in those businesses now?
Opportunity is
only a problem away. Find some system needing improving and retool it. Spend
time assessing a needed service or improving an existing service.
Attempt to become the Ray Kroc of health
food service. Improve the image and taste of a healthy diet food distinctly superior to other brands. Become the best Biblical health website and forum for a coaching business. Do the work, build the clientele and watch your business grow!
Painting,
woodworking, plumbing, and electrical businesses could expand into “how to
seminars.” Help home owners cut costs by offering consulting services, evening
hours, video services and classes live and expand online.
Being the
first to offer expanded resources may seem risky but it is the added value the general public would be thankful
for and keep you busy during traditional slow periods.
Your idea
doesn’t have to be original. It only needs to enhance existing parameters.
Envision the present status of an industry, object or business as version 1.0,
not as a completed idea or finished product.
Start looking
at everything as raw opportunity!
Life is an
amusement park, waiting for the next trend, change or big idea.
This is the
new frontier for those brave enough to dare, dream and care!
Until
We Meet Again,
Jim Carver
Jim Carver
Author: The Legacy of David A. Wells- The Lexington High School
“Band of Gold”
Something Meaningful that Matters!
www.successthroughmusic.com
Something Meaningful that Matters!
www.successthroughmusic.com
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and third party companies. I only recommend products, brands and businesses
that I strongly support. Photos used on this site are used courtesy
of the original authors and in no way endorse The Rust Belt Chronicles or my
work. Thank you.
