Book Review- Makers: The New Industrial Revolution by Chris Anderson

 

As I began reading Chris Anderson’s newest book- Makers: The New Industrial Revolution, I knew Chris had written another masterpiece. It wasn’t based on the fact he was a best-selling author of The Long Tail or the former Editor of Wired Magazine. No, the title and opening story was all I needed to know this is a ground-breaking book. The title relates to the new Industrial Revolution and the opening story is also something my Dad modernized after Chris’s grandfather invented- the automatic sprinkler system.

Chris Anderson’s grandfather; Fred Hauser invented the underground sprinkler system and the patent in 1943. Within the book Chris discusses modernizing the sprinkler system with sensors to measure the moisture in the soil. My Dad designed and tinkered until he modernized this product around 1980. He just couldn’t find a source to license the idea.

This was before the Internet and like Chris’s grandfather; Dad was great at tinkering, figuring out how things worked, re-designing and inventing. He just had no idea how to seek the right sources to bring a product to market. If Dad were alive today, odds are, after reading Chris Anderson’s new book, he could have done it all.

Chris points out one of the most exciting facts of this new revolution: anyone with a credit card and a laptop can start their own company or manufacture their own products. The days of mass are going the way of the old Industrial Revolution. We live in a generation that can produce unique products cheaply and compete with the West. The DIY (do-it-yourself) movement began in the 1980’s with the music industry and has progressed using technology to allow any inventor to become an entrepreneur. (Above left-photo used coutesy of: Pop!Tech).

This book gives you the details on how to start your own movement and gives you the tools and information to get involved at the ground floor of the New Industrial Revolution. Chris Anderson calls this movement the Maker movement.  

The Maker movement is:

·        About being small and global.

·        Its high-tech meets low-cost.

·        The power of being innovative by using the Web to spread ideas.

·        Collaborating with others on ideas and projects that could develop entire industries or movements.

Makers: The New Industrial Revolution focuses on the techniques to bring a product to life such as 3D printing. The world of 3D printing is a fascinating technology. Anyone with CAD software, a file and a 3D printer can design and create a product using plastic, or metal. Other raw sources will be developed as technology keeps advancing.

Chris Anderson covers the basics of 3D robotics and desktop 3D scanning, the Arduino platform which eliminates the need for a middle man in the entire process. He writes about Web-based manufacturing featuring on-demand products to alleviate the need of a physical inventory. Open-source hardware and software is also an exciting progression of the Web initiative.

Mr. Anderson gives us examples of new open-source companies such as: Local Motors, Tesla, Sparkfun, Arduino, and Hibaba. Buying stock in these businesses may be a lucrative investment. The phenomena of “crowdfunding” are presented through discussions of Kickstarter, RocketHub, Crowdfunder and Lancht.

Whether you are an inventor, designer or ever had the idea of starting your own company, Makers: The New Industrial Revolution is bound to open your eyes to an exciting world of technology never dreamed possible, where anyone can be a manufacturer merely with a credit card and laptop.

Chris Anderson has given us the tools, power and assistance to enter a new era. It’s up to us to take the blueprint of Makers: The New Industrial Revolution and bring America back to being the leader in the manufacturing industry, once again!

Until We Meet Again,
 Jim Carver

Author: The Legacy of David A. Wells- The Lexington High School “Band of Gold”
Something Meaningful that Matters!
www.successthroughmusic.com

http://jimcarver.blogspot.com/

Disclaimer- Books and links on this website contain affiliate marketing sources between Jim Carver and third party companies. I only recommend products, brands and businesses that I strongly support. Photos used on this site are used courtesy of the original authors and in no way endorse The Rust Belt Chronicles or my work. Thank you.

The Problem of Mass- Just ask General Motors!

 

We’ve seen the history of mass during the Industrial Revolution. It has taken the form of: production, factories, transportation, food, retailers, riots, consumption, marketing, start-ups, dotcoms, healthcare, layoffs, moving overseas and closures. Anyone see a mass pattern here?

During the 1960’s, it was common to find several gas stations at any major intersection in the United States. They attempted to offer free drinking glasses or soda (6 packs, 12 packs, or even a case) to compete for your business. Many offered full service car repair. The service stations paid employees to wash your windows, check your oil and pump the gasoline.

Near the end of the long tail, service stations offered free 2-litre for enticement, but the auto services and attendants began being replaced with mini-market stores inside the business. Check your own oil, wash your own windows, pump your own gas or air into your tires (no longer free). The money was being made from the food and merchandize sold inside the market, not the gasoline product.

Gas card have become the only form of enticement and serve as a form of customer tracking, while some outlets feature a car wash. Few gas stations offer any type of mechanical service.

Slowly gas stations in cities became less prevalent. The economics of the industry changed. Retailing to the masses was no longer sustainable.

Many of those street corner businesses have been replaced by drugstores. Where you find one pharmacy, you’re likely to see another close by.

The same with big box stores replacing grocery stores, hardware and retail stores. Businesses designed to market to the masses by offering one-stop shopping.

Healthcare is another industry falling into the mass trap. Many healthcare businesses are expanding, merging systems to reduce cost and increase services.  This reduces the competition and one company is committed to serving the masses.

The biggest problem of scaling to mass is- it just doesn’t last. One large change in economics, technology or market share can bring a giant to its knees. Just ask General Motors.

The problem of mass:

·        Lower wages (unless unionized).

·        Loss of personalized service. Mass is about numbers, not people.

·        Customer service suffers. Familiarity is gone. Nobody knows you.

·        Quality becomes lost in the focus of mass (replaced with a chant).

·        Lack of standardization of employee roles becomes a morale issue.

·        Consistency from employees between roles, location and businesses differ.

·        Growth is all that matters.

The biggest problem with mass is once the threshold of growth is met, the scale of the business becomes about reduction. Then the pain begins. When you cheapen something to obtain mass acceptance, offering less at the lowest price is the only option. The race to the bottom is all about someone else doing something cheaper!

It’s far better to offer services of exceptional value with customer and employee satisfaction to sustain or grow a business. Natural growth built on a sound business foundation is far sturdier than scaling to mass.

It’s no secret.

Just ask General Motors!

Until We Meet Again,
 Jim Carver

Author: The Legacy of David A. Wells- The Lexington High School “Band of Gold”
Something Meaningful that Matters!
www.successthroughmusic.com

http://jimcarver.blogspot.com/

Disclaimer- Books, products and links on this website contain affiliate marketing sources between Jim Carver and third party companies. I only recommend products, brands and businesses that I strongly support. Photos used on this site are used courtesy of the original authors and in no way endorse The Rust Belt Chronicles or my work. Thank you.