Making Connections?

Reminder: I will be speaking on Caroline Gavin’s podcast show on BlogTalk Radio, Purposeful Pathway on February 27th. I am looking forward to chatting with Caroline and honored to be her guest. The show airs at 1:00 pm on Wednesday and if you miss it “live” you can catch it here.

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It seems we share a common problem with other bloggers, business owners and organizations. In order to succeed you must connect with people. It doesn’t matter what you’re selling, pitching or want to become. Until you have built a loyal following, nobody really notices your efforts.

Connections are the new economy. Most of our shopping is done online through companies we’ve come to trust. Twenty years ago, we would’ve had second thoughts about trusting anyone online with our credit card information. Today, it’s a common practice.

In today’s economy connections are everything. Whether it’s customers or employees our ability to connect is what builds trusting relationships. It’s not about you or me. It’s about others.

Most CEO’s, presidents and management have a new role to fill and don’t have a clue how to win the confidence of their customers and employees in order to create a culture where everyone is connected. The top-down style of management is dead. The Industrial Age had its day and many companies that haven’t figured this out are slowly dying.

The top-down approach was always focused on the person higher –up the ladder. The CEO’s concern was keeping the board of trustees happy, the CFO was concerned about the CEO, and the supervisor was concerned about keeping their manager happy. Who cared about the employees and customers? Nobody!

During the Industrial Age the assumption was people had to have what you offered. Choices were limited. The Internet has allowed us to become a global economy. That’s why the top-down style of management totally misses the boat. That ship has sailed and is likely not coming back soon.

In the Industrial Age, it wasn’t imperative to establish a relationship; it was a matter of driving business through advertisement. The choices are so vast now, there is only one-way to survive- by building trust and connecting with those that matter most to your success. Companies are building trust through offering their services online; twenty-four hours a day, seven days a week. How are going to compete?

That’s why billboard ads are useless. Nobody pays much attention to those targeted signs. If people have a connection with you they care, if not; you’re wasting money that could’ve been spent on your resources (your employees and customers). They are the one’s seeking your loyalty.

The employees and customers are the bottom line. Not your stockholders, board or mantra. You only have two choices- connect or stay disconnected.

Every day you hesitate to connect you’re losing ground. When a car is disconnected from a train it has no momentum, it’s dead on the tracks. The remaining cars are able to travel faster and gather more steam for the journey. Disconnecting is isolation.

Sitting idle on the tracks of life is no comfortable position. While some see managing without the top-down approach as a loss of power, it’s really your only chance to remain powerful and become noble.

Until We Meet Again,
 Jim Carver

Author: The Legacy of David A. Wells- The Lexington High School “Band of Gold”
Something Meaningful that Matters!
www.successthroughmusic.com

http://jimcarver.blogspot.com/

Disclaimer- Books and links on this website contain affiliate marketing sources between Jim Carver and third party companies. I only recommend products, brands and businesses that I strongly support. Photos used on this site are used courtesy of the original authors and in no way endorse The Rust Belt Chronicles or my work. Thank you.

The Problem of Mass- Just ask General Motors!

 

We’ve seen the history of mass during the Industrial Revolution. It has taken the form of: production, factories, transportation, food, retailers, riots, consumption, marketing, start-ups, dotcoms, healthcare, layoffs, moving overseas and closures. Anyone see a mass pattern here?

During the 1960’s, it was common to find several gas stations at any major intersection in the United States. They attempted to offer free drinking glasses or soda (6 packs, 12 packs, or even a case) to compete for your business. Many offered full service car repair. The service stations paid employees to wash your windows, check your oil and pump the gasoline.

Near the end of the long tail, service stations offered free 2-litre for enticement, but the auto services and attendants began being replaced with mini-market stores inside the business. Check your own oil, wash your own windows, pump your own gas or air into your tires (no longer free). The money was being made from the food and merchandize sold inside the market, not the gasoline product.

Gas card have become the only form of enticement and serve as a form of customer tracking, while some outlets feature a car wash. Few gas stations offer any type of mechanical service.

Slowly gas stations in cities became less prevalent. The economics of the industry changed. Retailing to the masses was no longer sustainable.

Many of those street corner businesses have been replaced by drugstores. Where you find one pharmacy, you’re likely to see another close by.

The same with big box stores replacing grocery stores, hardware and retail stores. Businesses designed to market to the masses by offering one-stop shopping.

Healthcare is another industry falling into the mass trap. Many healthcare businesses are expanding, merging systems to reduce cost and increase services.  This reduces the competition and one company is committed to serving the masses.

The biggest problem of scaling to mass is- it just doesn’t last. One large change in economics, technology or market share can bring a giant to its knees. Just ask General Motors.

The problem of mass:

·        Lower wages (unless unionized).

·        Loss of personalized service. Mass is about numbers, not people.

·        Customer service suffers. Familiarity is gone. Nobody knows you.

·        Quality becomes lost in the focus of mass (replaced with a chant).

·        Lack of standardization of employee roles becomes a morale issue.

·        Consistency from employees between roles, location and businesses differ.

·        Growth is all that matters.

The biggest problem with mass is once the threshold of growth is met, the scale of the business becomes about reduction. Then the pain begins. When you cheapen something to obtain mass acceptance, offering less at the lowest price is the only option. The race to the bottom is all about someone else doing something cheaper!

It’s far better to offer services of exceptional value with customer and employee satisfaction to sustain or grow a business. Natural growth built on a sound business foundation is far sturdier than scaling to mass.

It’s no secret.

Just ask General Motors!

Until We Meet Again,
 Jim Carver

Author: The Legacy of David A. Wells- The Lexington High School “Band of Gold”
Something Meaningful that Matters!
www.successthroughmusic.com

http://jimcarver.blogspot.com/

Disclaimer- Books, products and links on this website contain affiliate marketing sources between Jim Carver and third party companies. I only recommend products, brands and businesses that I strongly support. Photos used on this site are used courtesy of the original authors and in no way endorse The Rust Belt Chronicles or my work. Thank you.

Leader or Gatekeeper?

Photo used courtesy of:ndanger.

When you first became a manager or supervisor did you feel special? Perhaps you thought you were recognized because of your intelligence, problem solving skills or leadership abilities.

 

I hate to disappoint you. In all likeliness it was due to your ability to submit yourself to company loyalty. You weren’t necessarily the best candidate due to your skill set or work history.

 

Gatekeepers are chosen to protect the company at all costs- nothing more. The minute your loyalty is in question, you’re position is history.

 

Being a Gatekeeper is similar to a being a member of a cult. You become a member of the mysterious inner circle of protection within the hallowed halls of the company. This typical well paid position has its roots in the manufacturing era.

 

Times have changed, however; many companies are still operating in the past. Those businesses will continue to struggle until they change management styles.

 

Leaders serve their people and customers. Gatekeepers serve the company.

 

You are either one or the other. Do not confuse the difference.

 

It is impossible to confuse the outcome!

Until We Meet Again,
 Jim Carver

Author: The Legacy of David A. Wells- The Lexington High School “Band of Gold”
Something Meaningful that Matters!
www.successthroughmusic.com

http://jimcarver.blogspot.com/
 

Disclaimer- Books and links on this website contain affiliate marketing sources between Jim Carver and third party companies. I only recommend products, brands and businesses that I strongly support. Photos used on this site are used courtesy of the original authors and in no way endorse The Rust Belt Chronicles or my work. Thank you.

 

 

 

Are You a Cog in the Wheel?

The Cog in the Wheel

A week-long series by a local paper concerning poverty has led me to observe and re-iterate a few things.

1.     The Rust Belt built its core foundation on manufacturing.

2.     The manufacturing era has been over for some time.

3.     People have not been able to grasp the concept of line #2.

4.      Consequently, many of the people lack the tools necessary to be productive in this environment.

Boomtown

Years ago, cheap labor was the solution to a factory owner’s success. Many of those people were from Olive Hill, Kentucky and moved to Mansfield, Ohio. Working hard to be a “cog in the wheel” meant receiving a decent paycheck and retiring comfortably.  

Performing a repetitive task quickly and effectively was all that mattered. Increasing employee’s pay and marketting to the massest  permitted the factory owners to sell more products resulting into expanding production facilities and increase in revenues.

Corporations and unions maintained the status quo and continued to protect their own best interest. Everyone profited for decades.

Greed

We bought into all the marketing ideas to purchase stuff that wasn’t necessary. Employees never realized they were being slowly duped by buying into the overall concept of the manufacturing era.

We kept up with the status quo going deeper in debt to appear rich. We lived beyond our means mortgaging our future.

Greed within- unions, employees, corporations and government opened the doors to cheaper labor- overseas. Suddenly mass jobs disappeared. Debt replaced our ability to live comfortably. The global economy slowly replaced the need of the local economy.

The global recession, bailouts, and national debt deepened our concern for stability.

The Rust Belt Era

Mansfield, Ohio suffers the same fate as any “rust belt city”. Civic leaders failed to plan ahead and were unable to fill the void with a new industry. Former factory workers continued to long for the “good old days”. They’re gone!

We will never see a large factory open with hundreds of jobs paying $100,000 a year with overtime in our lifetime. The premise has always been about cheaper labor. Once your job is written down in a manual someone else, somewhere else- will do it cheaper.

Where do we go from here?

While attending school is a viable option, many people with college degrees are unable to find work in their chosen field.

Photo used courtesy of: Ralph Bijker.

The trick in today’s workplace environment is to find a void and fill it with a passion and sincere desire to be successful. Merely being a “cog in the wheel” guarantees failure. Multiple skill sets will be needed to standout and be unique. Discovering available options allows you to “get in the game”.

Eliminating and avoiding debt is paramount for surviving and succeeding in the years ahead.

Being able to provide a service or a need at a higher quality verses the mass produced goods from overseas is the best option for success in this new economy!

The question is- when will we as a community and individually decide to become a free agent and move past yesteryear?

Only then- will we begin to prosper again!

Until We Meet Again,
 Jim Carver

 Author: The Legacy of David A. Wells-The Lexington High School “Band of Gold”
Something Meaningful that Matters!
www.successthroughmusic.com

http://jimcarver.blogspot.com/

Disclaimer- Books and links on this website contain affiliate marketing sources between Jim Carver and 3^rd party companies. I only recommend products, brands and businesses that I strongly support. Photos used on this site are used courtesy of the original authors and in no way endorse The Rust Belt Chronicles or my work. Thank you.