Showing posts with label Content. Show all posts
Showing posts with label Content. Show all posts

Thursday, November 8, 2012

Turning a Blog into a Brand!



Photo courtesy of: Search Engine People Blog.
Attempting to blog daily can be a tough assignment. Building an audience isn’t something that happens overnight or in a few months. Consistency and good content is the key to developing followers. Anything beyond those qualities is truly a blessing!

We often find ourselves so busy attempting to write the “next” blog we often forget to put the effort into following others, commenting on their blogs or just asking a few questions. Forgetting those people who are on the same journey as us is a mistake. Taking the proper time to put forth the effort increases our network, friends and influences.

I find it tough to take the time and provide the moral support to others. It’s far easier for me to write a blog or come up with something new rather than comment. It bugs me, not having the time I need to give back to others. Particularly, since I joined Bloggers.com it has become impossible to follow everyone.

So I’ve created a plan.

·        Those who comment on my musings, get top priority. Whatever those loyal folks do, I will do my best to follow and return the praise.

·        I will slowly read, pick and choose other bloggers with similar interests within the blogging communities I post and comment on their writings.

·        Lastly, I will prioritize the blogsters of bloggers.com and follow the same method as above.

·        Those who return the interests will be on my “A” list, the others will simply be replaced by new people.

·        Those who stick are my tribe members and most cherished friends!  

I hate rules- but to you, me and the rest of my schedule it’s only fair. To not set your own ground rules would mean everyone gets lost in the “social media” arena and we accomplish little.

Between my job, moonlighting as a blogger, assisting in daily chores and following my emails, social media sites and the two or three hours of sleep during the weeknights; I am pretty much maxed out.

My lack of sleep has taken a toll after a couple of years of the crazy schedule.

I soon need to find the time write an eBook and a regular book. I must also consider the direction of my blog as a business. One of the things I’ve found out by blogging is it’s so easy to keep focusing on writing a blog, while forgetting the other aspects of becoming a ”brand.”

Having a clearer direction of sail is paramount to turning an adventure into a successful business strategy.

I want to thank those who follow my blog and comment. I sincerely appreciate your interest.

 My hope is these thoughts have given you some ideas about your own blogging adventures or perhaps shared some parallel ideas towards your own start-up or entrepreneurship!

A journey can lead a thousand different directions, but a clear path and roadmap always helps!

Until We Meet Again,
 Jim Carver

Author: The Legacy of David A. Wells- The Lexington High School “Band of Gold”
Something Meaningful that Matters!

www.successthroughmusic.com


Disclaimer- Books and links on this website contain affiliate marketing sources between Jim Carver and third party companies. I only recommend products, brands and businesses that I strongly support. Photos used on this site are used courtesy of the original authors and in no way endorse The Rust Belt Chronicles or my work. Thank you.

Saturday, September 22, 2012

BloggingTips and Secrets


I’ve spent a great deal of time in the last week attempting to increase my blog viewership. I’ve tinkered with everything from SEO (search engine optimization), keywords, metadata and coding. Life was much simpler just focusing on writing.

Content is King!


Some folks believe it is all about content. Content is king! Forget about algorithms, SEO and attempting to understand what makes the search engines the happiest.

What is SEO?


My Blogger blog site rates my own blogs high in a Google search, but I noticed once I log out of Google+ the ratings plummet. Google Blogger doesn't seem to play well with other search engines. I attempted to add metatags information inside my code to allow other search engines to find “keywords” and rate posts higher. Some experts believe the attempt is no longer valid in the SEO game. From my own experience, I believe they’re right.
The experiment didn’t seem to improve my ratings within Bing or Yahoo.

SEO is kind of mysterious function. The rules within the cycle of parameters sometimes change. It’s similar to the Federal Reserve (lots of secret information).

WordPress- A Bloggers Best Friend


I experimented with the free version of WordPress (WordPress.com) in my early blogging days. I found it easy to use and the search engine results are stellar! The only problem with the free version- it doesn’t allow affiliate marketing. So I switched to Google Blogger.
In the near future I will probably switch to the pay version of WordPress (WordPress.org) using the Thesis or Genesis Framework Themes. For hosting I will likely use Go Daddy or Bluehost.
Note: WordPress.org allows you to add affiliate marketing links and you own the content posted.
Why spend valuable time worrying about SEO, when the Thesis or Genesis framework can optimize my work and reach possible viewers?

Keep it Simple


This brings me back to focusing on clarity and writing. That’s what it’s all about. Without quality content, it doesn’t matter what or where the material is displayed if nobody is interested or I can’t earn your respect and keep your attention.

List of Blog Rules

·        Choose a catchy, popular or interesting topic.

·        Write a catchy headline.
 
·        Content is King!

·        Use sub headings (a plus with search engines and a great way to divide the story and keep it interesting).

·        Use  bullets or numbering to breakup blogs and allow easier readability.

·        Blogs should be limited between 500-600 words.

·        Blogs with fewer words are a better idea (Seth Godin is the king of pithy blogs), keep it short and easy to read.

·        Respond to comments and treat your followers with respect.

Stats Tracker


 I’ve done a fairly decent job of attracting new viewers (a third or more of all viewers are new) each month and my page views double each month. Overall, my visitors average over 8 minutes on my blogs per visit. Not bad at all.
Google Blogger features its own statistics tracker, but I really like the functionality of using Google Analytics (and it’s free).

Find your Niche and Build a Tribe!


My biggest concern is reaching out and finding my tribe of followers. Expecting everyone to read my blogs or like what I have to offer is unrealistic and a recipe for failure. One of the biggest secrets to online marketing and writing is to find your niche and build a following.

Give Credit where Credit is Due


So, I thank all of you for reading, following, and commenting on my writing. Without you- none of the inspiration would be possible to continue to do something meaningful that matters!
Thank you- from the bottom of my heart!

Until We Meet Again,
 Jim Carver

Author: The Legacy of David A. Wells- The Lexington High School “Band of Gold”
Something Meaningful that Matters!

www.successthroughmusic.com


Disclaimer- Books and links on this website contain affiliate marketing sources between Jim Carver and third party companies. I only recommend products, brands and businesses that I strongly support. Photos used on this site are used courtesy of the original authors and in no way endorse The Rust Belt Chronicles or my work. Thank you.