Start your own Revolution

Corporations have an obligation to their customers and employees. Once the objective becomes the core process without considering both entities the result can be a deluge of reckless abandon with adverse public reaction.

Businesses who fail to support those under their own umbrella lose credibility. Banking on the short term memories of everyone involved and expecting to save face isn’t a smart idea in today’s era of social media presence. The long-term results can be catastrophic financially in terms of clients and the lost of trust by the public.

Sometimes, it’s better to lose a few arguments than to be perceived as greedy.



Matt and Katie Fisher

Matt Fisher simply blogged about the treatment of a claim with Progressive Insurance and their reported stance in trial proceedings in regard to Nationwide Insurance and the defendant involving his sister, Katie  and her tragic death in 2010.

The story went viral throughout social media.

The insurance had the prior opportunity to correct their stance and save the reputation of their brand. Simply paying $75,000.00 would have been much cheaper than dealing with the fallout. Trust is why we purchase insurance to provide a source of security in case of accidents, dismemberment and death.

Trust is the heart of any business.

As much as the publicity hurt Progressive, can you imagine the buzz if a competing insurance company with no financial ties wrote a $75,000.00 check to Matt Fisher? The amount of trust and positive marketing would speak volumes for a competitor’s ethics, morals and sales.

In today’s viral universe, it could’ve easily happened.

Three days after Matt Fisher posted the blog (which was also blogged by Seth Godin) Progressive Insurance announced a decision to reach a settlement for “tens of thousands of more dollars.”

We now have the ability to change the world through the use of social media. Permission, money or lawyers are no longer required. A voice resonating of honor, reason and right has given us power which was never before available to us, no matter where we are located. That voice is social media.

Start your own revolution today!

Until We Meet Again,
 Jim Carver Author: The Legacy of David A. Wells- The Lexington High School “Band of Gold”
Something Meaningful that Matters!
www.successthroughmusic.com

http://jimcarver.blogspot.com/

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