Corporations
have an obligation to their customers and employees. Once the objective becomes
the core process without considering both entities the result can be a deluge
of reckless abandon with adverse public reaction.
Businesses
who fail to support those under their own umbrella lose credibility. Banking on
the short term memories of everyone involved and expecting to save face isn’t a smart idea in today’s era of
social media presence. The long-term results can be catastrophic financially in
terms of clients and the lost of trust by the public.
Sometimes,
it’s better to lose a few arguments
than to be perceived as greedy.
Matt and Katie Fisher |
The story went
viral throughout social media.
The
insurance had the prior opportunity to correct their stance and
save the reputation of their brand. Simply paying $75,000.00 would have been
much cheaper than dealing with the fallout. Trust is why we purchase insurance
to provide a source of security in case of accidents, dismemberment and death.
Trust is the
heart of any business.
As much as the
publicity hurt Progressive, can you imagine the buzz if a competing insurance
company with no financial ties wrote a $75,000.00 check to Matt Fisher? The amount of trust and positive marketing would speak
volumes for a competitor’s ethics,
morals and sales.
In today’s viral
universe, it could’ve easily happened.
Three days
after Matt Fisher posted the blog
(which was also blogged by Seth Godin)
Progressive Insurance announced a decision to reach a settlement
for “tens of thousands of more dollars.”
We now have
the ability to change the world
through the use of social media. Permission, money or lawyers are no longer
required. A voice resonating of honor, reason and right has given us power which was never before available to us, no matter where we are located. That voice is social media.
Start your
own revolution today!
Until We Meet Again,
Jim Carver Author: The Legacy of David A. Wells- The Lexington High School “Band of Gold”
Something Meaningful that Matters!
www.successthroughmusic.com
Jim Carver Author: The Legacy of David A. Wells- The Lexington High School “Band of Gold”
Something Meaningful that Matters!
www.successthroughmusic.com
Disclaimer- Books and
links on this website contain affiliate marketing sources between Jim Carver and
3rd party companies. I only recommend products, brands and
businesses that I strongly support. Photos used on this site are used courtesy of the original authors and
in no way endorse The Rust Belt Chronicles or my work. Thank you.