Social Media expert and Blogger, Chris Brogan has been
instrumental in my journey to become a blogger. His book, Social Media 101, not
only gave me valuable insight it armed me with the education, passion and
courage to enter the digital age. Naturally, I was looking forward to his next
best-selling release, Trust Agents, co-authored with Julien Smith (another
media expert in podcasting). Unfortunately, Trust Agents, left me puzzled
somewhat, compared to Social Media 101.
Chris Brogan and Julien Smith have released a new book
entitled: The Impact Equation: are you making things happen or just making
noise? I am happy to report “The Impact Equation” is an insightful and useful
book, written with strong advice and powerful tips.
The social media experts champion the premise that anyone
can become a social media expert and owner without seeking permission or being
rich. That’s right, for the first time in the history of civilization, you, me;
anyone can partake, create and own our own channel. Scary isn’t it. We can be a voice and make an impact in the
world.
Chris and Julien use a simple formula for the principle
of this success called CREATE.
C*(R+E+A+T+E) = Contrast is multiplied by reach (R),
exposure (E), articulation (A), trust (T), echo (E). The CREATE formula can be applied to make an impact in regards to anything you do.
The Impact Equation also focuses on real examples to
breakdown how we can make an impact. Just a few of the many topics covered are:
·
Recognizing good ideas from bad ideas.
·
The importance of goals.
·
The power of a sturdy platform.
·
Stop thinking like an employee.
·
Building a network based on trust from people
who care.
·
Discovering your core message.
·
The human element.
The
Impact Equation is about building an online tribe, offering
added value, and how to maximize your chance of success. Chris and Julien
suggest giving away their book to others when you are finished studying the book.
This is another way to spread their ideas and create a loyal tribe of followers
towards you.
Near the final chapter, Chris
and Julien actually take time to explain their thoughts on their former book, Trust
Agents and how it could have been more explicit in hindsight. That takes
guts.
If you have an interest in
creating your own media channel and have a desire to make your own impact, you
must take the time to read: The Impact Equation by Chris Brogan and Julien Smith.
The
Impact Equation is the best equation never taught in school!
So purchase a copy today,
read it several times, study the formulas and advice, then give it away to
share with someone else.
Until
We Meet Again,
Jim Carver
Author: The Legacy of David A. Wells- The Lexington High School
“Band of Gold”
Something Meaningful that Matters!
www.successthroughmusic.com
Disclaimer- Books and
links on this website contain affiliate marketing sources between Jim Carver
and third party companies. I only recommend products, brands and businesses
that I strongly support. Photos used on this site are used courtesy
of the original authors and in no way endorse The Rust Belt Chronicles or my
work. Thank you.
