Book Review: The Impact Equation by Chris Brogan and Julien Smith

 

Social Media expert and Blogger, Chris Brogan has been instrumental in my journey to become a blogger. His book, Social Media 101, not only gave me valuable insight it armed me with the education, passion and courage to enter the digital age. Naturally, I was looking forward to his next best-selling release, Trust Agents, co-authored with Julien Smith (another media expert in podcasting). Unfortunately, Trust Agents, left me puzzled somewhat, compared to Social Media 101.

Chris Brogan and Julien Smith have released a new book entitled: The Impact Equation: are you making things happen or just making noise? I am happy to report “The Impact Equation” is an insightful and useful book, written with strong advice and powerful tips.

The social media experts champion the premise that anyone can become a social media expert and owner without seeking permission or being rich. That’s right, for the first time in the history of civilization, you, me; anyone can partake, create and own our own channel. Scary isn’t it.  We can be a voice and make an impact in the world.

Chris and Julien use a simple formula for the principle of this success called CREATE.

C*(R+E+A+T+E) = Contrast is multiplied by reach (R), exposure (E), articulation (A), trust (T), echo (E). The CREATE formula can be applied to make an impact in regards to anything you do.

The Impact Equation also focuses on real examples to breakdown how we can make an impact. Just a few of the many topics covered are:

·        Recognizing good ideas from bad ideas.

·        The importance of goals.

·        The power of a sturdy platform.

·        Stop thinking like an employee.

·        Building a network based on trust from people who care.

·        Discovering your core message.

·        The human element.
 

The Impact Equation is about building an online tribe, offering added value, and how to maximize your chance of success. Chris and Julien suggest giving away their book to others when you are finished studying the book. This is another way to spread their ideas and create a loyal tribe of followers towards you.

Near the final chapter, Chris and Julien actually take time to explain their thoughts on their former book, Trust Agents and how it could have been more explicit in hindsight. That takes guts.

If you have an interest in creating your own media channel and have a desire to make your own impact, you must take the time to read: The Impact Equation by Chris Brogan and Julien Smith.

The Impact Equation is the best equation never taught in school!

So purchase a copy today, read it several times, study the formulas and advice, then give it away to share with someone else.

Until We Meet Again,
 Jim Carver

Author: The Legacy of David A. Wells- The Lexington High School “Band of Gold”
Something Meaningful that Matters!
www.successthroughmusic.com

http://jimcarver.blogspot.com/

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