Bigger = Better?

Businesses spent huge sums of dollars advertising their product or specialty; yet the closest contact often fails to engage the customers.

Does anyone actually listen to the "Big Box" greeter?

Photo by: dno1967b.

Nothing against the greeter, but why not allow the employee the freedom to express himself in his message? The opportunity exists to create a remarkable first impression, instead of allowing the employee to bore everyone with a script message.

The message you are sending is the workers aren’t creative, can’t be trusted, or have the ability to think for themselves.

We employ computer geeks whose only ambition is to earn a commission. The next time you purchase a computer do your own research on a specific product and ask the sales person a few questions. It is shocking to hear the answers or observe their lack of knowledge. The big box store trains the employees to be “pushy”, aggressive and sell the additional warranty. Nothing else matters!

Sadly, this is part of the dumbing-down of the American worker and customers. The attempt to control the outcome has overtaken personalization.  The employees and customers are just a statistic.

We used to employ people and give them tools to work with to increase the company sales and the customer experience. We wanted to standout and prove we could make a difference from offering something in exchange for valuable insight.

 Instead, the message is “we are all the same.” You, me, the employee, everyone!

The good news is the Internet allows us to research and review any product available. Social media has given us the ability to discuss our questions before buying. No need for scripts or obnoxious sales people, just the facts and opinions.

The opportunity exists for smaller business to “dazzle” customers and build a following by word-of-mouth sales. Entrepreneurs know in order to compete with “big box” companies personalized service is a huge advantage. Many people want to see, touch and experience the product prior to purchasing.

The industrial age took us into mass manufacturing for the masses. The post-industrial age will lead us back to a simpler time. The return of the "mom and pop shops" that understands the need to give people what they really want is the future.

Give customers a unique quality experience and you have purchased their loyalty for life!

Until We Meet Again,
 Jim Carver Author: The Legacy of David A. Wells- The Lexington High School “Band of Gold”
Something Meaningful that Matters!
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