Does your Idea Mesh?

 

How many times have you had one of those: “wish I would’ve thought about that idea" moments? Or the times you’ve thought about a new idea, never acted upon it, only to discover later someone else initiated the same thought and became highly successful. The failure to act, take a risk or perhaps our financial capital limits our capabilities to mesh with society.

I first heard of Zipcar in Lisa Gansky’s book entitled- The Mesh: Why the Future of Business is Sharing.

A  membership to Zipcar costs $25.00 for an application fee and $50.00 a year per membership. The car sharing service entitles members to rates of $7.50 per hour and includes gas, insurance and up to 180 miles per day. The idea of mesh connects people with ease of services and is popular among young adults.

The idea of using a car for a one-time chore, short trip or a month by using the Internet was a great idea for people who normally don’t own or need a vehicle on a regular basis. Why pay for an entire day of car rental? Why waste your time riding a cab or bus to stand in line at a car rental agency? The car is made available near your hotel or apartment.

  Image used courtesy of: Sharon Hahn Darlin

 

For those requiring transportation in large cities, Zipcar was an easily accessible, economical and efficient use of time and finances. It eliminates the financial burden of a lifetime of leasing, purchasing, insurance payments and repairs of vehicles. It’s a similar process as bicycle renting from a centralized location in many European countries. Two men from Boston started Zipcar and using GPS devices to gather data from the customers led to more offerings for their clientele and enhanced marketability.

Last week Zipcar was purchased by Avis for $491.2 million.

Image used courtesy of: poptech.

The idea of Zipcar is now being marketed by other car rental companies as well. Avis wanted to be competitive and jumped on the trend. I can’t help but think those two fellows from Boston probably had a ton of naysayers when they thought of the idea.

 It’s easy to assume an entire industry has already cornered the market or the idea would’ve already been implemented. The opportunity catered to a segment of the customer base being ignored by the corporate giants. Zipcar was the foresight of filling a need and by connecting with people; the idea spread and created a trend.

Traditional formats of existing business are undergoing change. Will you see the next trend by offering something simple, innovative and different or just wait for someone else to do it?

Opportunity to mesh with ideas is all around us-

if we choose to accept our destiny.

Until We Meet Again,
 Jim Carver

Author: The Legacy of David A. Wells- The Lexington High School “Band of Gold”
Something Meaningful that Matters!
www.successthroughmusic.com

http://jimcarver.blogspot.com/

Disclaimer- Books and links on this website contain affiliate marketing sources between Jim Carver and third party companies. I only recommend products, brands and businesses that I strongly support. Photos used on this site are used courtesy of the original authors and in no way endorse The Rust Belt Chronicles or my work. Thank you.