Showing posts with label marketing strategy. Show all posts
Showing posts with label marketing strategy. Show all posts

Sunday, December 30, 2012

Are You a By-Product of The Industrial Age?


 
If you spent your time at work attempting to work faster and harder you’re a by-product of the Industrial Age.
If your company slogan was work smarter, not harder- you’re a by-product of the Industrial Age.
If the organization you work for splatters the community with billboard and newspaper advertisements’ its marketing believes it’s still lives in the Industrial Age.
If the hierarchy of the organization cuts benefits, bonuses, pay and reduces employees you are witnessing the collapse of the Industrial Age.

The Death of Mass

At one time mass production, care or infrastructure depended solely on vast quantities of paper, pencil, presses and people. Technology slowly changed the process, eliminating some of the previous sources of reliance and input. Computers, software, robotics and automation streamlined the services.
During its heyday- mass marketing was a favorite strategy used by public relations to convince the public to buy, use or choose their product. Mass campaigns were created to extend social awareness and earn trust as a reliable business source.
If we look a little closer, we will notice those businesses have attempted to create the least amount of risk to produce (your company’s category here) for the masses. Some businesses have mastered this concept for decades. Sadly, some are still attempting to emulate and continue to miss the point of change.
The Industrial Age is dying a slow, painful death.
If your organization is run by a board of directors who only observe the accountants bottom line; you are in trouble. Goods and services can only be dumbed down so far, eventually the products or services must be scaled to offset costs. This affects the employees and contrary to the belief of management- the customer.

Our Only Option

We now live in a new Industrial Revolution. An age consisting of small, global and connected ventures with people who share, work together and connect for a common cause. Agile, socially responsible and unique. We earn our customers RESPECT through personal trust, care and remarkable stories that spread.
Our board members are real people who understand our purpose and cause:
To do Something Meaningful that Matters!
Until We Meet Again,
 Jim Carver
Author: The Legacy of David A. Wells- The Lexington High School “Band of Gold”
Something Meaningful that Matters!

www.successthroughmusic.com
Disclaimer- Books and links on this website contain affiliate marketing sources between Jim Carver and third party companies. I only recommend products, brands and businesses that I strongly support. Photos used on this site are used courtesy of the original authors and in no way endorse The Rust Belt Chronicles or my work. Thank you.

Tuesday, October 30, 2012

Take the Money and Run


Photo courtesy of: Alan Cleaver.

We live in a society where truth is often overlooked to support incoming money through marketing strategy. Nothing is really sacred or off limits, particularly in the rust belt, when seeking funding.

Stories can be spread to justify the means of private funding, elections or the passing of a levy When funding is by means of corporate money or a total lack of backers, the spin begins.
Urgency of power is all that matters. If an idea can be bought, it can be sold.
Why do Issues desperately in need of fixing remain broken for decades, while “special Interests” are seemingly satisfied?

Once upon a time, specific unwritten standards existing such as truth, honor and dignity were important. Not anymore. If someone has enough time, presence and money, the story can be developed, just like Hollywood.
Repeat the chant often enough and it becomes believable.
Few question the motive, details or accuracy.
Worse yet- few people really care!
Until We Meet Again,
 Jim Carver

Author: The Legacy of David A. Wells- The Lexington High School “Band of Gold”
Something Meaningful that Matters!

www.successthroughmusic.com


Disclaimer- Books and links on this website contain affiliate marketing sources between Jim Carver and third party companies. I only recommend products, brands and businesses that I strongly support. Photos used on this site are used courtesy of the original authors and in no way endorse The Rust Belt Chronicles or my work. Thank you.