Surveys- The Art of telling a Story?

For decades we wondered why survey results were somewhat hidden criteria. We scratched our heads wondering why the obvious issues weren’t addressed. Why employ consultants to be the middle man, wouldn’t a standard form with the right questions be quicker, accurate, cost effective and worthy? If some glaring issues needed to be resolved surely management could correct the situation.

Being naïve was the first mistake when we bought into the purpose of the survey.

The truth is surveys are a tool to gage how effective the organizations marketing campaign is perceived. Identifying what works and what needs tweaked. Surveys aren’t designed to identify your likes or dislikes. They don’t value your opinion, care about you or your needs.

It’s about perception and persuasion and buying into a story. It’s never been about fair, right or wrong.

The questions are skewed based on the marketing agenda. The consulting firm can offer suggestions on how to improve the organizational message. After implementation this ensures the same consultant group is brought back to follow-up with the next survey. Chances are improvement will be part of the results, once again ensuring the effectiveness of the organization and the consulting firm.

If the consultants can show desired output it’s a win-win situation for everybody.

Well not quite everybody.

When organizations settle for the outcome addressed on a typical roadside billboard, newspaper advertisement or media commercials the real story is never conveyed.

This is the reason most people forego Internet online marketing surveys- it provides no usefulness to the individuals needs.

Besides, we already know it’s a waste of time.

Until We Meet Again,
 Jim Carver

Author: The Legacy of David A. Wells- The Lexington High School “Band of Gold”
Something Meaningful that Matters!
www.successthroughmusic.com

http://jimcarver.blogspot.com/

Disclaimer- Books and links on this website contain affiliate marketing sources between Jim Carver and third party companies. I only recommend products, brands and businesses that I strongly support. Photos used on this site are used courtesy of the original authors and in no way endorse The Rust Belt Chronicles or my work. Thank you.

Why I Created - THE RUST BELT CHRONICLES BLOG?

The Rust Belt Chronicles is a result of witnessing, watching and learning the habits of the Industrial Age mindset. The years of going from a boom town to perhaps the new (move over Youngstown, Ohio) - "The Rust Belt Capital of the World" in sunny Mansfield, Ohio has taught me not to accept the rerun of "Ground Hog Day" from the rust belt theater.

The mindset isn't limited to the remaining or former factory employees. Over the years, it has extended itself throughout various institutions, corporations, and businesses rewarding those: that don't question authority, are unable to think for themselves and strive to be a "cog in a wheel" and nothing more!

Except these days, there is no gold watch. Instead you are laid-off, downsized, outsourced, or re-structured. Oh, by the way; all those years of being compliant, following the manual, and accepting mediocrity basically qualifies you for a job in food service.

The Rust Belt Chronicles is also for CEO's, Presidents, Vice Presidents, Senior Management, directors, supervisors, business owners, public relations, marketing, and human resources (?) personnel.

It's not 1959- the old rules of marketing, public relations and employee treatment have changed. The top-down management approach is ineffective and the marketing approach of many businesses is outdated. It's time to change how we manage and do business.

What was once a blessing- is now a curse for many people living in the Rust Belt.

But it doesn't really matter where you live- when it comes to the Industrial Age. We are all in the same wagon train. The American dream has changed profusely.

We sense the frustration in dealing with something you don't understand or was never mentioned at school. That total feeling of futility and not knowing what to do next. Perhaps you're laid-off, jobless, hopeless, tired of being a "cog in the wheel", mentally beat-down, emotionally drained and verbally abused or bullied.

The Rust Belt Chronicles is about:

1. Evaluating your life and your goals.
2. Discovering your passion to find the work you love.
3. Thinking "outside-the-box."
4. The courage to conquer fear.
5. Breaking down the barriers in the workplace.
6. The power of social media marketing.
7. Eliminating debt, so you can live like no one else.
8. Starting your own business or becoming an entrepreneur.
9. Doing something meaningful, that matters.
10. Ending procrastination and doing it now!
11. Giving you the personal tools to work with to achieve success.
12. THE FREEDOM TO LIVE YOUR LIFE TO THE FULLEST.

Whether you are an employee, management or unemployed- we can turn this predicament around. The old days are gone. It's time to move on, recover and change your life.

Please join me by following The Rust Belt Chronicles as together- we will make a difference!

Until We Meet Again,
 Jim Carver Author: The Legacy of David A. Wells- The Lexington High School “Band of Gold”
Something Meaningful that Matters!
www.successthroughmusic.com
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