Surveys- The Art of telling a Story?

For decades we wondered why survey results were somewhat hidden criteria. We scratched our heads wondering why the obvious issues weren’t addressed. Why employ consultants to be the middle man, wouldn’t a standard form with the right questions be quicker, accurate, cost effective and worthy? If some glaring issues needed to be resolved surely management could correct the situation.

Being naïve was the first mistake when we bought into the purpose of the survey.

The truth is surveys are a tool to gage how effective the organizations marketing campaign is perceived. Identifying what works and what needs tweaked. Surveys aren’t designed to identify your likes or dislikes. They don’t value your opinion, care about you or your needs.

It’s about perception and persuasion and buying into a story. It’s never been about fair, right or wrong.

The questions are skewed based on the marketing agenda. The consulting firm can offer suggestions on how to improve the organizational message. After implementation this ensures the same consultant group is brought back to follow-up with the next survey. Chances are improvement will be part of the results, once again ensuring the effectiveness of the organization and the consulting firm.

If the consultants can show desired output it’s a win-win situation for everybody.

Well not quite everybody.

When organizations settle for the outcome addressed on a typical roadside billboard, newspaper advertisement or media commercials the real story is never conveyed.

This is the reason most people forego Internet online marketing surveys- it provides no usefulness to the individuals needs.

Besides, we already know it’s a waste of time.

Until We Meet Again,
 Jim Carver

Author: The Legacy of David A. Wells- The Lexington High School “Band of Gold”
Something Meaningful that Matters!
www.successthroughmusic.com

http://jimcarver.blogspot.com/

Disclaimer- Books and links on this website contain affiliate marketing sources between Jim Carver and third party companies. I only recommend products, brands and businesses that I strongly support. Photos used on this site are used courtesy of the original authors and in no way endorse The Rust Belt Chronicles or my work. Thank you.

Connect the Dots!

 

The Industrial Age was always about control. Control has kept us fighting in every conceivable way to enforce their will over humanity. The MC, Ringmaster, referee and manager were hand-picked to manipulate the desired results for the “Big Kahuna”.

Control allows no compromise, variation or opportunity to pick door #3. No chance to stand-out, raise the bar or do great things. The sooner you comprehend this message; the sooner you’ll stop feeling like the ball inside a pinball machine.

Take risks, challenge the status quo, think outside the box and don’t settle for rhetoric, quick fixes or mediocrity.

Embrace this time knowing we are on the cusp of change. In the post-industrial age you have a responsibility to create something remarkable, significant and inspiring.

Connect the dots.

Until We Meet Again,
 Jim Carver

Author: The Legacy of David A. Wells- The Lexington High School “Band of Gold”
Something Meaningful that Matters!
www.successthroughmusic.com 

http://jimcarver.blogspot.com/

Disclaimer- Books and links on this website contain affiliate marketing sources between Jim Carver and third party companies. I only recommend products, brands and businesses that I strongly support. Photos used on this site are used courtesy of the original authors and in no way endorse The Rust Belt Chronicles or my work. Thank you.

 

Does it Matter?

So many days, I have questioned if I am making a difference. Is staying awake half the night seeking clarity, thought, and silence to produce art worth it? Is the money spent on books and searching information to improve viewership worth it?

Does it matter?

Photo used courtesy of: Leeks.

The lack of comments within my blogs, often make me wonder.

Today was an unusual day. I was made aware of my responsibilities towards my readers and friends. Tonight, I realized the impact on people’s lives I made through my experiences of creating a friendship with one of my former band mates and one of my blog readers.

We often don’t get the opportunity or time for people to understand our nature, personality or core values. Sadly, most people are so busy in their daily lives; we all become lost in the noise and shuffle. Daily schedules, families, chores, and work permits us little time for ourselves or to reflect on the most important things in our lives.

I can’t tell you how good it feels to receive positive feedback from people. To know people understand where your heart is and respect you is something I cherish.
 
I couldn’t be happier knowing that despite the fact I am writing late into the night for two years; I am making a difference in some people’s lives and all those little victories eventually leads to a larger scale of followers, known as a tribe.
 
People are reading my blogs. I am slowly growing my business. I’d much rather build slow. Slow I can handle. When we rush- we tend to look for results quickly. When the desired results aren’t fulfilled, we become discouraged or quit. For me, it’s more like crash and burn.
 
But today was different.

It was my wake-up call to responsibility, an opportunity to feel I am a part of something special, that I started, and someone cares.

It was my time to reflect on something meaningful- that does matter!
 

I want to thank both individuals for inspiring me.

Until We Meet Again,
 Jim Carver

Author: The Legacy of David A. Wells- The Lexington High School “Band of Gold”
Something Meaningful that Matters!
www.successthroughmusic.com

http://jimcarver.blogspot.com/

Disclaimer- Books and links on this website contain affiliate marketing sources between Jim Carver and 3^rd party companies. I only recommend products, brands and businesses that I strongly support. Photos used on this site are used courtesy of the original authors and in no way endorse The Rust Belt Chronicles or my work. Thank you.