Showing posts with label Platform. Show all posts
Showing posts with label Platform. Show all posts

Tuesday, February 19, 2013

Getting Noticed!


The other day I tweeted to author and former CEO of Thomas Crown Publishing, Michael Hyatt, to ask if the new Get Noticed! Theme would possibly include a tool to push a blog out to various social media sources.
When publishing a blog 15-20 minutes is spent sending the article to 10 other social media and newspaper outlets. I include a short personalized text message and publish the link to the blog. I’ve looked into various WordPress plugins that offer a service to post to different social media and found the settings for those services require information which I either don’t know where to find or offer no explanation on where to find the information. So, naturally I was hoping Michael’s upcoming theme might offer a built-in solution.
Mr. Hyatt kindly responded: “I don’t recommend that strategy.”
I followed-up the tweet asking Michael if the reason for not recommending the strategy could be found in his book. I never received a response. Realizing, Mr. Hyatt is a very busy man and receives countless questions each day, I decided to search for the answers through his book and posts.
My research found some interesting articles.
It appears Michael has a 20:1 rule. Simply stated, it would imply to “give to make 20 relational deposits,for every marketing withdrawal.” I try to follow this act particularly with Facebook friends who read my blog or for those that comment on my blog. It’s tougher to attempt through other social media outlets particularly if you don’t know who your visitors were.
Facebook and StumbleUpon do provide me with a good amount of readers. It also appears he recommends working with using social media to build a platform of followers.

The problem is how many people actually read the blog? It’s much easier for someone to just hit the “like button” on Facebook. Google Analytics provides enough information to view the data of clickthroughs, and demographics with social media. But honestly, who has the time to track, breakdown and compare the numbers? I don’t, beside it will drive you crazy.
Michaels point is its far better to achieve subscribers who actually visit your blog and are committed to subscribing to your content. Without a doubt this is the best case scenario. He also correctly states your website is your “home” and is the only place you have control.
My only argument is feeding my blog manually gives me more possible exposure since I am not a well-known blogger. So for the present time, I will continue the experiment to send the blog to various media sources and attempt to follow those who follow me and hopefully build a larger following.
Once I migrate over to WordPress and install a subscription service, I will see if I receive better exposure through traffic and re-evaluate my need to use social media in getting noticed. It will also give me the opportunity to request subscriptions and weed-out the media sources that disappoint.
Thanks Michael!
Until We Meet Again,
 Jim Carver
Author: The Legacy of David A. Wells- The Lexington High School “Band of Gold”
Something Meaningful that Matters!

www.successthroughmusic.com
Disclaimer- Books and links on this website contain affiliate marketing sources between Jim Carver and third party companies. I only recommend products, brands and businesses that I strongly support. Photos used on this site are used courtesy of the original authors and in no way endorse The Rust Belt Chronicles or my work. Thank you.

Sunday, February 17, 2013

Building or Buying a Web Platform?


Do it Yourself?

I’ve spent much of the last few days working with many free WordPress themes for my new website. I was up all night tinkering with Gimp (this poor man’s version of Photoshop) attempting to add another image into a header banner photo. After hours of trying to figure it out I actually was able to add the second image.
My time has also been spent searching for plug-ins to add the capability necessary to have the site look like I’d prefer. Plug-ins are frustrating. After a simple install of the plug-in I’ve discovered several possible problems.

1.   The appearance isn’t what I hoped for.

2.   Many of the free plug-ins did not meet my expectations.

3.   The setup requires keys or details without an easy explanation of where to find the information to continue the setup.

4.   The setup is easy, but to get the full features I prefer, an upgraded plan is available. ($$$)

I received quite a bit of information through Google queries, but the best plug-ins require a subscription (AWeber, ChimpMail).

Another Option or 2

For an actual theme I have been considering using Genesis Framework with one of the StudioPress themes. Of course both products are available as a separate fee.
After realizing the yearly fees add up and my website isn’t profitable yet, I am thinking it’s smarter to purchase a theme that offers as many good plug-in features up-front as possible. Why pay for or have the stress of trying to setup a plug-in if it could be included in the theme. Many of the StudioPress themes have some built-in features.
But which one do I use?
Then it hit me. Why not look at someone else’s website I admire and try to imitate it myself with free features. Jeff Goins website is one I’ve enjoyed with its clean look. That’s how I’ve spent the last couple of days.

The Results

Given free tools to work with and seeing how I don’t build websites from scratch, I was somewhat able to imitate the look of goinswriter.com. Realistically, what I created has nowhere near the professional look of Jeff’s “Tribes” theme created by Martyn Chamberlin.  While I gained some knowledge of working with plug-ins and Gimp (for a header image) it would be easier to purchase the Tribes theme. Of course it requires using Genesis Framework just like the custom StudioPress themes, so there is an additional fee.

One More Choice

I love the look of Michael Hyatt’s website. I recalled Michael was working on developing a new theme, so why not look into it. Michael is scheduled to release the new theme- “Get Noticed” near the end of the first quarter of 2013. Michael has the new theme decked out on his page, it looks busier than Jeff’s page, but; it also has a clean look.
I like the widgets offered on the sidebar and footer. Once again, why pay for a plug-in if you can purchase a theme with the “extras” possibly included. Get Noticed appears to offer the most widgets up-front that I need without paying for yearly add-on subscriptions. Pricing for the new theme has not been mentioned yet.

Conclusion

So my grand experiment has ended and I am still torn between purchasing Tribes or Get Noticed. I am hoping Michael Hyatt’s- Get Noticed theme gets released soon. I may even seek someone to create a custom header. Gimp is still a disaster to work with for me. Photoshop CS6 is available for a trial period, so I could possibly tinker with Photoshop to tweak my own header.
On the other hand, purchasing the products you require minimizes time wasted on building a website in order to to obtain a professional look. Building a platform properly is what will be needed to be successful, so I’ll leave the foundation to the professionals; which allows me the time to build-up the platform.
In the end, it’s the platform and content that matters.
Until We Meet Again,
 Jim Carver
Author: The Legacy of David A. Wells- The Lexington High School “Band of Gold”
Something Meaningful that Matters!

www.successthroughmusic.com

Disclaimer- Books and links on this website contain affiliate marketing sources between Jim Carver and third party companies. I only recommend products, brands and businesses that I strongly support. Photos used on this site are used courtesy of the original authors and in no way endorse The Rust Belt Chronicles or my work. Thank you.

Sunday, January 20, 2013

Dreamer Wanted- Apply Here!



Dreamer Wanted


1.   Creative Artist with a Passion to Succeed.

2.   Someone tired of Fitting-In.

3.   An Individual who Resigned from the Status Quo.

4.   A person who doesn’t require a Map or Manual to function.

5.   Dislikes Meetings as much or more than we do.

6.   Makes Mistakes, while Doing the Work.

7.   Realizes Fear has no role in the Workplace.

8.   Fosters encouragement, excitement, and lives your own Dream.
 
9.   Someone who Stands-up for Truth and Honesty.
   10. Focuses on doing Something Meaningful that Matters!

Dreamer Wanted is my manifesto to create Art and make some noise. It’s what the common man would call a job description, but I call it my dream. It’s why I do my best work alone, by myself; to share with you. It revokes what we gave up to seek employment and gives us the freedom to find our calling and live our dreams!
Each one of us is born with the innate ability to dream and make a difference in the world.  It isn’t until we reach a certain age and others begin to tell us a different story; we begin to believe otherwise. This is why I am writing this blog. Because you no longer have to live someone else’s dream.
The other day my wife was discussing with a friend, my recent award on Bloggers.com as one of the Editor Picks of the Day. I’ve written 128 posts of The Rust Belt Chronicles (my blog) on Bloggers.com since June of 2012. Millions of bloggers post on the site, so the recognition is an honor to me and her. The other persons reply was: “Yea, well blogging doesn’t make money.”
In and of itself blogging may not make money right now, but the point is to network and build a tribe of followers. Subsequently, launch a business or movement and the website is this author’s platform. I don’t feel it is my responsibility to educate someone on social media who has no interest and follows the mindset of “yesteryear.” I’d rather focus on helping someone who wants to know and cares.
The other day, I ran across a blog by Terry Hadaway. He definitely gets it. Terry’s writing is top-notch with clarity and eloquence. Who knows maybe Terry and I will end-up on the same stage someday, write a book together or just become friends. Either way, it’s exciting to find someone who understands the pitfalls of the Industrial Age and the trapping of the minds involved.
So tune-out or remove yourself from those attempting to sabotage your dreams. Here’s a secret of being successful: When you are just about to turn the corner and reach a new plateau, the naysayers will jump out of nowhere to bash your work and distinguish your flame- if you allow it.
Every good battle has a moment of uncertainty, the brief question of resolve. It’s the nanosecond that attempts to separate your passion and cause; just keep your eye on the purpose and charge full-steam ahead!

That’s the battle we face every day to live our dreams!
Until We Meet Again,
 Jim Carver
Author: The Legacy of David A. Wells- The Lexington High School “Band of Gold”
Something Meaningful that Matters!

www.successthroughmusic.com
Disclaimer- Books and links on this website contain affiliate marketing sources between Jim Carver and third party companies. I only recommend products, brands and businesses that I strongly support. Photos used on this site are used courtesy of the original authors and in no way endorse The Rust Belt Chronicles or my work. Thank you.

Monday, October 15, 2012

Blogspiracy?


Google or WordPress?


I have considered purchasing a Genesis Framework or Studio Press skin (theme) and converting my Google Blogger to WordPress. Having used WordPress (the free version- .com) a few times in the past, I noticed my blogs rate highly in all the major search engines. Google Blogger doesn’t seem to work well with Bing or Yahoo.

After seeing a few tutorials on the ease of creating the blog, my fear of the process has been reduced considerably. It’s the moving of my old blog history to WordPress that concerns me. A little more research into that part of the process is all I need.

Blogspiracy?


Tonight, I logged into my blog to find all of my Google statistics missing. Luckily, I signed up for Google Analytics and all of my blog stats are intact. Fearing I somehow was capable of creating a disaster, I checked the discussion board of Blogger to discover the reset of page views to zero happened this evening; so it has affected many users (or perhaps all users?).
Maybe it's time for a change in where my blog resides?
 

Michael Hyatt- Gets Noticed with his Platform

 

Michael Hyatt and his web designer are working on creating a premium theme for WordPress entitled: GetNoticed!. Michael is the former Chairman and CEO of Thomas Nelson Publishers. He currently is a consultant, speaker and author of the bestsellerPlatform: Get Noticed in a Noisy World (Thomas Nelson).

The premium theme Michael is creating is based on many of the suggestions from his Platform book. The project appears to be interesting given Michaels ability to maximize his audience. I don’t know the price yet, but I am sure it will be worth every penny.

Platform: Get Noticed in a Noisy World has given me a better understanding of blogging and I discovered many nice little secrets to improving my blogging platform.


Purchasing a web theme through Genesis or Studio Press can cost as little as $59.95 (one-time fee) and a hosting service like Bluehost for $3.00-$6.00 per month(depending who you purchase through).

I’ve got a birthday coming up this week; it might be time to treat myself with a new blog site look, greater uptime, support (24/7) and improved SEO.

Until We Meet Again,
 Jim Carver

Author: The Legacy of David A. Wells- The Lexington High School “Band of Gold”
Something Meaningful that Matters!

www.successthroughmusic.com


Disclaimer- Books and links on this website contain affiliate marketing sources between Jim Carver and third party companies. I only recommend products, brands and businesses that I strongly support. Photos used on this site are used courtesy of the original authors and in no way endorse The Rust Belt Chronicles or my work. Thank you.