Showing posts with label The Icarus Deception: Why Make Art?. Show all posts
Showing posts with label The Icarus Deception: Why Make Art?. Show all posts

Thursday, July 12, 2012

Mr. Seth Godin


Several blogs ago, I mentioned some cool startup projects seeking funding using Kickstarter. I was happy to be able to contribute to Seth Godin’s unique publishing transformation idea, which sought $40,000.00 in donations to publish his upcoming book- "The Icarus Deception: Why Make Art?" The dollar amount was exceeded within 3 hours on Kickstarter. So far, the project has more than 3,900 supporters and earned more than $267,000.00.
The project funding ends on Tuesday, July 17th.
Seth’s has built an amazing tribe of followers who are very loyal towards his art. If you get an opportunity to catch his blog or purchase any of his books, do so. If you want to hear him speak at a conference- act quickly; Seth Godin’s lectures sell- out in a matter of minutes.

Why? Because what Seth offers is rare and sometimes free. His foresight and advice in marketing and business is cutting edge. His broad marketing research is undeniable.
Mr. Godin initiates trends and proves their success by accomplishing the act himself within the public’s view. No test run, no survey, a decision is made and without fear, he walks the talk.

Seth is willing to take risks because he knows the art he creates are opportunities.  Opportunity’s are the future and the future is now!
Besides, Seth has created a tribe and a tribe of people can make things happen quickly. He is relentless in his ideology and is always pushing the boundaries. Change is constant so his followers are never bored.

Mr. Godin often states the importance to finish, do it, ship it or simply get it done. Fear is not an option. That’s why he has the Midas touch. The Kickstarter project is an excellent example of this concept.
Congrats to Seth Godin and his tribe!

Until We Meet Again,
 Jim Carver Author: The Legacy of David A. Wells- The Lexington High School “Band of Gold”
Something Meaningful that Matters!
www.successthroughmusic.com
www.bestofvegaswebsite.com
www.paradisefitgranola.com


Monday, July 2, 2012

Kickstarting your project!

For those of you with an idea that needs funding to implement-Kickstarter is an excellent choice. Kickstarter allows you to post your project with a description along with photos or a video presentation. Forget about borrowing money or maxing out your credit cards to go into business.

Kickstarter is free to join. It doesn't charge anything unless the minimum funding is reached. You are only charged for what you pledge and guaranteed to be rewarded the prize offered.

You setup the pledge amounts and number of financial backers necessary to fund your project. The backer chooses the dollar amount they will pledge. In return for a pledge, the backer (donator) is rewarded with different gifts. As the dollar amount of pledge increases so does the rewards or gifts to the backer.

If the required amount of money isn't reached within 30 days, you can scrap your idea and move on. Some projects are actually funded above the money needed by 200-300%.

Obviously, getting the word out helps your goal of reaching the funded needed. People with tribes of followers have a strong chance of exceeding the goal. Web presence and social media networking skills are the easiest way to build a tribe.

Best-selling author, marketing guru and blogger, Seth Godin, recently launched a Kickstarter project needing $40,000 to release his next book "The Icarus Deception: Why Make Art?" In less than 3 hours his project met its goal. The project has 15 days remaining on Kickstarter and has earned over $253,000.00 from 3,700 backers.

Seth Godin's goal was to use Kickstarter to pre-market a book before its release changing the way traditional publishing is marketed. You can read about it here.

Another project that blew me away (and like Seth's project above I missed the chance to pledge and receive some really cool gifts) was the funding for a film called: "I'm Fine Thanks." The film is a documentary by Crank Tank Studios, who travelled the country to interview people who created their own success by not settling for mediocrity. (This is the stuff I love to write about and I can't wait to see this motivating film).

The 5-man film crew asked for $100,000.00 in pledges. At the end of the 30-day run on Kickstarter, the artists raised over $116,000.00 with 4,700 backers to make their project become a reality.

Congrats to Kickstarter, Seth Godin and Crank Tank Studios for their successful and innovative ideas!

Until We Meet Again, Jim Carver
Author: The Legacy of David A. Wells- The Lexington High School "Band of Gold"
Something Meaningful that Matters!

www.successthroughmusic.com
www.bestofvegaswebsite.com
www.paradisefitgranla.com