Kickstarting your project!

For those of you with an idea that needs funding to implement-Kickstarter is an excellent choice. Kickstarter allows you to post your project with a description along with photos or a video presentation. Forget about borrowing money or maxing out your credit cards to go into business.

Kickstarter is free to join. It doesn't charge anything unless the minimum funding is reached. You are only charged for what you pledge and guaranteed to be rewarded the prize offered.

You setup the pledge amounts and number of financial backers necessary to fund your project. The backer chooses the dollar amount they will pledge. In return for a pledge, the backer (donator) is rewarded with different gifts. As the dollar amount of pledge increases so does the rewards or gifts to the backer.

If the required amount of money isn't reached within 30 days, you can scrap your idea and move on. Some projects are actually funded above the money needed by 200-300%.

Obviously, getting the word out helps your goal of reaching the funded needed. People with tribes of followers have a strong chance of exceeding the goal. Web presence and social media networking skills are the easiest way to build a tribe.

Best-selling author, marketing guru and blogger, Seth Godin, recently launched a Kickstarter project needing $40,000 to release his next book "The Icarus Deception: Why Make Art?" In less than 3 hours his project met its goal. The project has 15 days remaining on Kickstarter and has earned over $253,000.00 from 3,700 backers.

Seth Godin's goal was to use Kickstarter to pre-market a book before its release changing the way traditional publishing is marketed. You can read about it here.

Another project that blew me away (and like Seth's project above I missed the chance to pledge and receive some really cool gifts) was the funding for a film called: "I'm Fine Thanks." The film is a documentary by Crank Tank Studios, who travelled the country to interview people who created their own success by not settling for mediocrity. (This is the stuff I love to write about and I can't wait to see this motivating film).

The 5-man film crew asked for $100,000.00 in pledges. At the end of the 30-day run on Kickstarter, the artists raised over $116,000.00 with 4,700 backers to make their project become a reality.

Congrats to Kickstarter, Seth Godin and Crank Tank Studios for their successful and innovative ideas!

Until We Meet Again, Jim Carver
Author: The Legacy of David A. Wells- The Lexington High School "Band of Gold"
Something Meaningful that Matters!
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