Why a Tax Levy Fails to Win!



Photo courtesy of: Donkey Hotey.

When you compare and contrast  tax levy campaigns against personal election campaigns- it’s no wonder most levy’s fail. Yes, its true economic times are tough and our income has suffered dramatically over the last few years. The problem magnifies when a tax levy is often presented as “dire” and “urgent” necessities, yet the campaign methods are weak, impersonal and non-transparent.

Some of the money spent on levy campaigns could be better spent elsewhere!

The Drive

When running for office, candidates often travel door-to-door asking for your vote. This gives the voter the opportunity to ask questions, listen to views and meet the candidate. The marketing is personal, up-close and clearly shows the willingness of the candidate “to go the extra mile” for your vote.

I recall years ago, former Ohio State/Cleveland Brown’s player, Dick Schafrath, knocked on my Mother’s door. Mr. Schafrath’s driver had dropped him off in the neighborhood and the driver was late returning to pick-up the candidate.

After a short conversation asking for her vote, Dick asked her for a glass of water and wondered if she would mind, if he waited under a shade tree for his ride? My Mother gave him a cold glass of iced tea and a lawn chair to wait in the shade on a very hot day. Mr. Schafrath commented on how well the iced tea tasted.

Who do you think she voted for?

The Fumble

The difference in seeking levy approval is instead of a personal commitment towards the taxpayers, we get to read the overtures for money in newspapers, local TV, radio, signs and (everyone’s favorite) junk mail.

Not exactly an openly transparent marketing method to instill confidence. No chance to ask a question or feel the merits of voting. Threats are often used to seek the passage of a levy and have eroded our trust in elected officials.

The Shot

Sure candidates use some of the same media tactics when running for office. However, nothing sends a stronger message to a local community when given a personal invitation to interact closely.

If you can’t go door-to-door and/or reach out publicly with open neighborhood meetings the common voter views the request as a money grab.

Give the voters the opportunity with all the cards on the table.

Pulling a community together, bringing new ideas forth might be the best and cheapest levy marketing campaign in recent years.

Heck, a promise to not litter our mailboxes with junk mail might rally a few votes!

Until We Meet Again,
 Jim Carver

Author: The Legacy of David A. Wells- The Lexington High School “Band of Gold”
Something Meaningful that Matters!
www.successthroughmusic.com

http://jimcarver.blogspot.com/

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