Because:
·
Seth
Godin is the leading marketing guru
in the world.
·
Is a
best-selling author of Purple-Cow,
Tribes, Linchpin and Poke the Box.
·
A
top-ten pithy Blogger.
·
An entrepreneur
and highly sought after speaker and motivator.
·
Has the
pulse of business on his radar and created some of the most remarkable
marketing campaigns.
Don’t buy the new
book because: Seth started his own community website, tribe, or has the
ability to alter an entire industry.
Buy the book because whatever
Seth Godin knows- people listen, ideas
spread and in the post-industrial era we
need to be artists.
Review- The Icarus Deception: how high will you fly?
Seth gives us the
“inside” information on how to stand-out, speak-up and set the new standards by
becoming an artist. His thoughts teach us how to fly higher than we ever could
by casting the “old rules” aside which allows you to create your own artistry.
When the Industrial era started nobody gave us
the real story, we were the workers,
the “cogs in the wheel.” They didn’t want leaders; they sought obedient and
compliant followers to work the factory jobs for a penance and gold watch.
Schools were created
to train legions of children how to be compliant and follow directions. Goods
were marketed to increase sales, build more factories, hire additional workers
and we complied. They influenced us so well we bought into debt never realizing
our commitment would soon steal our hearts and soul.
The success of this
marketing philosophy created industries, corporations, and conglomerates.
Suddenly, the inevitable happened.
A migration in search of cheaper sources,
products and people turned our lives upside-down. Everything we were told,
promised or expected has faded. The
Icarus Deception explains where we
are going and will rewire the way you
think.
In a way, The Icarus Deception is a
conglomeration of Seth Godin’s previous books tied together, to the new economy.
It’s the handbook to your future. They didn’t let us in on the old secrets- this time we have no excuse
Here are some of the highlights:
·
The myth
of Icarus- how it corresponds to conformity, compliance and how it lowered our
expectations in everything we do.
·
Why we
should create Art.
·
The
difference between our comfort and safety zones and why it’s changed.
·
The
introduction of the “connection economy” and the role it plays in the
post-industrial era.
·
Building
relationships that really matter.
·
The
shortfalls of the Industrial Age.
·
The
importance of “picking yourself” instead of living someone else’s dream or
idea.
·
The joy
and emotional labor of creating your own Art.
·
Breaks
down myths and psychological trappings of society to fit-in, conform and why
it’s far better to stand-out.
·
The
meaning of being an Artist.
·
How fear
stops us from doing work outside our comfort zone.
·
Dealing
with “the resistance.”
·
Defining
your audience.
·
The
vulnerability of being an Artist.
·
Why your
worldview keeps you from seeing the world as it is.
·
Successful
habits.
·
Measuring
work, eliminating boundaries.
·
The need
for a focus group.
·
Going
from a mindset of “wanting to giving.”
·
Reminding
us- we are all connected.
The Icarus Deception is a book I will read over and over. I highly recommend it. I purchased my copy
through Seth’s Kickstarter campaign
The
Icarus Deception is the push to do what you’ve always wanted. It’s the
approval to become what you’ve always dreamed of becoming. The Icarus Deception allows you the freedom to scale to new
heights. Unlike the previous system of 100 years, it’s imperative you break the
rules and stand-out.
More importunately
it allows you to connect with people and do something meaningful by creating
Art!
This is the chance
and opportunity you’ve waited for- purchase The Icarus Deception today.
We’ve been
bamboozled for too long. It’s your turn.
Until
We Meet Again,
Jim Carver
Author: The Legacy of David A. Wells- The Lexington High School
“Band of Gold”
Something Meaningful that Matters!
www.successthroughmusic.com
Disclaimer- Books and
links on this website contain affiliate marketing sources between Jim Carver
and third party companies. I only recommend products, brands and businesses
that I strongly support. Photos used on this site are used courtesy
of the original authors and in no way endorse The Rust Belt Chronicles or my
work. Thank you.
