Reminder: I will be speaking on Caroline Gavin’s podcast show on BlogTalk Radio, Purposeful Pathway
on February 27th.
I am looking forward to chatting with Caroline and honored to be her guest. The
show airs at 1:00 pm on
Wednesday and if you miss it “live”
you can catch it here.
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It seems we share a common problem with other
bloggers, business owners and organizations. In order to succeed you must
connect with people. It doesn’t matter what you’re selling, pitching or want to
become. Until you have built a loyal following, nobody really notices your
efforts.
Connections are the new economy. Most of our
shopping is done online through companies we’ve come to trust. Twenty years
ago, we would’ve had second thoughts about trusting anyone online with our
credit card information. Today, it’s a common practice.
In today’s economy connections are everything.
Whether it’s customers or employees our ability to connect is what builds
trusting relationships. It’s not about you or me. It’s about others.
Most CEO’s, presidents and management have a new
role to fill and don’t have a clue how to win the confidence of their customers
and employees in order to create a culture where everyone is connected. The top-down style of management is dead.
The Industrial Age had its day and many companies that haven’t figured this out
are slowly dying.
The top-down approach was always focused on the
person higher –up the ladder. The CEO’s concern was keeping the board of
trustees happy, the CFO was concerned about the CEO, and the supervisor was
concerned about keeping their manager happy. Who cared about the employees and
customers? Nobody!
During the Industrial Age the assumption was
people had to have what you offered. Choices were limited. The Internet has
allowed us to become a global economy. That’s why the top-down style of management
totally misses the boat. That ship has sailed and is likely not coming back
soon.
In the Industrial Age, it wasn’t imperative to
establish a relationship; it was a matter of driving business through advertisement.
The choices are so vast now, there is only one-way to survive- by building
trust and connecting with those that matter most to your success. Companies are
building trust through offering their services online; twenty-four hours a day,
seven days a week. How are going to
compete?
That’s why billboard ads are useless. Nobody pays
much attention to those targeted signs. If people have a connection with you
they care, if not; you’re wasting money that could’ve been spent on your
resources (your employees and customers). They are the one’s seeking your loyalty.
The
employees and customers are the bottom line. Not your
stockholders, board or mantra. You only have two choices- connect or stay
disconnected.
Every day you hesitate to connect you’re losing ground.
When a car is disconnected from a train it has no momentum, it’s dead on the
tracks. The remaining cars are able to travel faster and gather more steam for
the journey. Disconnecting is isolation.
Sitting idle on the tracks of life is no
comfortable position. While some see managing without the top-down approach as
a loss of power, it’s really your only chance to remain powerful and become noble.
Until
We Meet Again,
Jim Carver
Author: The Legacy of David A. Wells- The Lexington High School
“Band of Gold”
Something Meaningful that Matters!
www.successthroughmusic.com
Disclaimer- Books and
links on this website contain affiliate marketing sources between Jim Carver
and third party companies. I only recommend products, brands and businesses
that I strongly support. Photos used on this site are used courtesy
of the original authors and in no way endorse The Rust Belt Chronicles or my
work. Thank you.
