Surveys- The Art of telling a Story?

For decades we wondered why survey results were somewhat hidden criteria. We scratched our heads wondering why the obvious issues weren’t addressed. Why employ consultants to be the middle man, wouldn’t a standard form with the right questions be quicker, accurate, cost effective and worthy? If some glaring issues needed to be resolved surely management could correct the situation.

Being naïve was the first mistake when we bought into the purpose of the survey.

The truth is surveys are a tool to gage how effective the organizations marketing campaign is perceived. Identifying what works and what needs tweaked. Surveys aren’t designed to identify your likes or dislikes. They don’t value your opinion, care about you or your needs.

It’s about perception and persuasion and buying into a story. It’s never been about fair, right or wrong.

The questions are skewed based on the marketing agenda. The consulting firm can offer suggestions on how to improve the organizational message. After implementation this ensures the same consultant group is brought back to follow-up with the next survey. Chances are improvement will be part of the results, once again ensuring the effectiveness of the organization and the consulting firm.

If the consultants can show desired output it’s a win-win situation for everybody.

Well not quite everybody.

When organizations settle for the outcome addressed on a typical roadside billboard, newspaper advertisement or media commercials the real story is never conveyed.

This is the reason most people forego Internet online marketing surveys- it provides no usefulness to the individuals needs.

Besides, we already know it’s a waste of time.

Until We Meet Again,
 Jim Carver

Author: The Legacy of David A. Wells- The Lexington High School “Band of Gold”
Something Meaningful that Matters!
www.successthroughmusic.com

http://jimcarver.blogspot.com/

Disclaimer- Books and links on this website contain affiliate marketing sources between Jim Carver and third party companies. I only recommend products, brands and businesses that I strongly support. Photos used on this site are used courtesy of the original authors and in no way endorse The Rust Belt Chronicles or my work. Thank you.

Connect the Dots!

 

The Industrial Age was always about control. Control has kept us fighting in every conceivable way to enforce their will over humanity. The MC, Ringmaster, referee and manager were hand-picked to manipulate the desired results for the “Big Kahuna”.

Control allows no compromise, variation or opportunity to pick door #3. No chance to stand-out, raise the bar or do great things. The sooner you comprehend this message; the sooner you’ll stop feeling like the ball inside a pinball machine.

Take risks, challenge the status quo, think outside the box and don’t settle for rhetoric, quick fixes or mediocrity.

Embrace this time knowing we are on the cusp of change. In the post-industrial age you have a responsibility to create something remarkable, significant and inspiring.

Connect the dots.

Until We Meet Again,
 Jim Carver

Author: The Legacy of David A. Wells- The Lexington High School “Band of Gold”
Something Meaningful that Matters!
www.successthroughmusic.com 

http://jimcarver.blogspot.com/

Disclaimer- Books and links on this website contain affiliate marketing sources between Jim Carver and third party companies. I only recommend products, brands and businesses that I strongly support. Photos used on this site are used courtesy of the original authors and in no way endorse The Rust Belt Chronicles or my work. Thank you.

 

What if…..

 

What if we gave you the tools to change the world?

What if you suddenly realized you have the ability and permission to do the impossible?

What If we could cure disease, prevent wars and feed the hungry?

We can.

Today, we have the tool- the Internet.

We possess the most powerful resource known to modern man.

It’s time we do something serious and life-changing.

It’s your chance to leave a legacy, find your destiny and opportunity to do-

Something meaningful that really matters!

Until We Meet Again,
 Jim Carver

Author: The Legacy of David A. Wells- The Lexington High School “Band of Gold”
Something Meaningful that Matters!
www.successthroughmusic.com

http://jimcarver.blogspot.com/

Disclaimer- Books and links on this website contain affiliate marketing sources between Jim Carver and third party companies. I only recommend products, brands and businesses that I strongly support. Photos used on this site are used courtesy of the original authors and in no way endorse The Rust Belt Chronicles or my work. Thank you.

Will Christmas push you over a Fiscal Cliff?

One of the largest problems in our Government is debt. The current rage in our Nation’s capital is focused on debt relief for our country, before we fall off the “fiscal cliff.” With the approaching Christmas holiday, how many shoppers are struggling with personal debt? Our Government has imaged itself after its citizens; mortgaging our future to become slave to the lender.

The notion that somehow we can stay ahead of the impending train wreck is wishful thinking. Memories of 911, the recession and other economic factors should have been a wake-up call for us, but many folks continue to charge and dig themselves deeper in debt.

Sadly, many people are living from paycheck to paycheck, charging repairs, large expenses, trips and Christmas gifts. A risky business in today’s world; just to keep up a tradition at any cost. Unfortunately, we live in a society that justifies spending based on our emotions, and desires. After all, everybody we know does it and we must keep up with the Jones’s.

The only problem is the Jones’s are broke too!

This year my family won’t be purchasing gifts and yes it will be strange; due to our debt and the fact my wife was laid-off in June. So we will get together with family, have a traditional meal and count our blessings.

Jesus is the reason we should be celebrating, not how many gifts or how many cool toys we received. We’ve basically eliminated having to deal with Black Friday, snarling shoppers and traffic jams along with the accompanied stress of purchasing decisions.

Less stress, demand and financial pain sounds like a good plan.

Somehow, after avoiding our own “fiscal cliff” our attitude must change. Borrowing into oblivion is not the solution. Getting out of debt is the only answer. Living a façade to impress others is foolish, stressful and unnecessary.

Just don’t wait for a magic cure from our Government. Moving the cliff only delays the pain. It’s up to you to climb the mountain or scale the cliff.

Living debt free is the only freedom for a stable future.

Until We Meet Again,
 Jim Carver

Author: The Legacy of David A. Wells- The Lexington High School “Band of Gold”
Something Meaningful that Matters!
www.successthroughmusic.com

http://jimcarver.blogspot.com/

Disclaimer- Books and links on this website contain affiliate marketing sources between Jim Carver and third party companies. I only recommend products, brands and businesses that I strongly support. Photos used on this site are used courtesy of the original authors and in no way endorse The Rust Belt Chronicles or my work. Thank you.

What's a Newspaper?

 

Welcome to my 100^th blog since joining Blogger in July of 2012. Prior to joining blogger.com (a free blog maker), I wrote blogs for a couple of years in a local paper online, The Mansfield News Journal, and Cleveland.com (online version of The Cleveland Plain Dealer).

The One Thing

One thing I would do different is create my own blog sooner in Blogger instead of focusing on my local newspaper as a primary source. Gannett News owns our local paper and ended blogging earlier this year by going to a pay-per-view version. For a little while, I wrote blogs in the last remaining Gannett owned newspaper in Montgomery Alabama. (Thanks to Hugmama).

One Less Blogger

At the end of the third business quarter this year, Gannett discovered it actually made money from going to pay subscription. Three days later, the Montgomery Alabama newspaper, The Montgomery Advertiser, hid their blog format and a couple of weeks later; ended public blogging altogether.

The Mansfield, Ohio paper gave us notification while the Alabama newspaper gave us no indication of the sudden change in policy. This method was poor public relations on their part, but it doesn’t surprise me.

Here We Go Again

Now the Plain Dealer is in financial trouble and may limit their paper printing and delivery to a few days per week. Will the Plain Dealer go to a pay-per-view subscription and how will that affect public bloggers? I still blog on Cleveland.com. They’ve voted me Blogger of the Week several times. It’s a first class newspaper and by recognizing bloggers weekly it shows the online newspaper values the folks adding value.

Why Start Now?

Part of the idea of creating my own online paper- The Rust Belt Chronicles came about from my adventures with blogging in newspapers and seeing what’s lacking in today’s digital news. The book I reviewed the other day- The Impact Equation by authors, Chris Brogan and Julien Smith, played a large role in those thoughts as well.

Extra, Extra, Read All About It?

The problem with Gannett News is it doesn’t offer enough niche information to justify subscriptions. In fact, our local paper appears to feature less articles focusing on our immediate area. National or World news can be read for free, so why pay for news that is free from countless media sources? Newspapers are dying a slow death. When was the last time you saw a newspaper rack on a sidewalk?

That’s what I thought. News has been digitized, amplified, and ostracized. But is pay-per-view how we want it to reach us? Local news is now competing with the biggest news source ever- the Internet.

The Good News?

These days anyone can be an owner, news breaker or story teller. To be successful doesn’t require being a giant conglomerate like Gannet News. The pendulum has shifted. The problem is newspaper media is responding by using a dated philosophy-reducing quality and charging a fee.

Seeing is Believing

Our local paper in printed format is nothing like it was in its prime. It covered meetings of nearly every organization and gave you all the updates. Newspapers offered page after page of full paid advertisements and thick as a brick on Sunday’s. I use to pity the paperboy carrying all those heavy papers in his paper bag, strapped over his shoulder.

Visit the local library and compare the content from 1972 and 2012. It’s a shocking change in the quality and quantity of articles.

In our lifetime, a small child will one day ask: “What’s a newspaper, Daddy?

Until We Meet Again,
 Jim Carver

Author: The Legacy of David A. Wells- The Lexington High School “Band of Gold”
Something Meaningful that Matters!
www.successthroughmusic.com

http://jimcarver.blogspot.com/

Disclaimer- Books and links on this website contain affiliate marketing sources between Jim Carver and third party companies. I only recommend products, brands and businesses that I strongly support. Photos used on this site are used courtesy of the original authors and in no way endorse The Rust Belt Chronicles or my work. Thank you.

 

Book Review: The Impact Equation by Chris Brogan and Julien Smith

 

Social Media expert and Blogger, Chris Brogan has been instrumental in my journey to become a blogger. His book, Social Media 101, not only gave me valuable insight it armed me with the education, passion and courage to enter the digital age. Naturally, I was looking forward to his next best-selling release, Trust Agents, co-authored with Julien Smith (another media expert in podcasting). Unfortunately, Trust Agents, left me puzzled somewhat, compared to Social Media 101.

Chris Brogan and Julien Smith have released a new book entitled: The Impact Equation: are you making things happen or just making noise? I am happy to report “The Impact Equation” is an insightful and useful book, written with strong advice and powerful tips.

The social media experts champion the premise that anyone can become a social media expert and owner without seeking permission or being rich. That’s right, for the first time in the history of civilization, you, me; anyone can partake, create and own our own channel. Scary isn’t it.  We can be a voice and make an impact in the world.

Chris and Julien use a simple formula for the principle of this success called CREATE.

C*(R+E+A+T+E) = Contrast is multiplied by reach (R), exposure (E), articulation (A), trust (T), echo (E). The CREATE formula can be applied to make an impact in regards to anything you do.

The Impact Equation also focuses on real examples to breakdown how we can make an impact. Just a few of the many topics covered are:

·        Recognizing good ideas from bad ideas.

·        The importance of goals.

·        The power of a sturdy platform.

·        Stop thinking like an employee.

·        Building a network based on trust from people who care.

·        Discovering your core message.

·        The human element.
 

The Impact Equation is about building an online tribe, offering added value, and how to maximize your chance of success. Chris and Julien suggest giving away their book to others when you are finished studying the book. This is another way to spread their ideas and create a loyal tribe of followers towards you.

Near the final chapter, Chris and Julien actually take time to explain their thoughts on their former book, Trust Agents and how it could have been more explicit in hindsight. That takes guts.

If you have an interest in creating your own media channel and have a desire to make your own impact, you must take the time to read: The Impact Equation by Chris Brogan and Julien Smith.

The Impact Equation is the best equation never taught in school!

So purchase a copy today, read it several times, study the formulas and advice, then give it away to share with someone else.

Until We Meet Again,
 Jim Carver

Author: The Legacy of David A. Wells- The Lexington High School “Band of Gold”
Something Meaningful that Matters!
www.successthroughmusic.com

http://jimcarver.blogspot.com/

Disclaimer- Books and links on this website contain affiliate marketing sources between Jim Carver and third party companies. I only recommend products, brands and businesses that I strongly support. Photos used on this site are used courtesy of the original authors and in no way endorse The Rust Belt Chronicles or my work. Thank you.

Posturing 101

1.   Posturing

Verb

Behave in a way that is intended to impress or mislead others.

Adopt (an attitude) to impress or mislead.

-      The Free Dictionary

The act of people posturing is a daily ritual in some establishments. It’s a frightening display of human neediness within a fluttering workplace environment. When the environment becomes unstable with rumors, layoffs, closings and uncertainty; the emotion of fear produces some strange twists in behavior patterns. Suddenly the competition to be important and publicized becomes top priority in the whirlwind to be noticed.

Those in fear of their jobs seek popularity and publicized moments above everything else. Their desire to earn mass attention is what triggers every act of good will, performance and achievement. Fear produces posturing of epic proportions within management and employees.

I find nothing wrong in attempting to stand-out in a crowd. But to continually push beyond the boundaries, posturing becomes an addiction for all the wrong reasons. Exemplary work is fabulous, but throwing everyone under the bus to achieve stardom cheapens the reason.

Doing good deeds doesn’t require extraordinary effort, nor does it have a need to boast. Posturing inflates the ego and is a narcissist’s best friend. It depreciates the value of co-workers or team effort; causes dissention and promotes the selfish, shameless promotion of self. The long term destruction produces a lack of trust and unfair objective view of others.

It’s easy to see who the most insecure people are within a company. There’s a difference between a sincere act of generosity and a piranha like feeding frenzy fighting to be noticed. The distorted view becomes an endless competition among a few. The reality is misleading; it’s outlandish, ridiculous and over-the-top.

At the heart of the problem is the workplace environment. When an organization is motivated by fear the results are negative. The system in place is unaccountable for its actions and results. Posturing is viewed as a bench mark of effectiveness and used to increase the culture uneasiness.

Companies operating in this mode don’t offer counseling, truth or comfort. It’s a cat and mouse game of control by state of fear. Longevity doesn’t bode well for organizations seeking long term stability by practicing fear mongering.

It’s not 1947 and using Gestapo type tactics ruins reputations!

When you see an unusual display of people posturing for their livelihoods chances are: the culture is the problem and at the root is fear.

Until We Meet Again,
 Jim Carver

Author: The Legacy of David A. Wells- The Lexington High School “Band of Gold”
Something Meaningful that Matters!
www.successthroughmusic.com

http://jimcarver.blogspot.com/

Disclaimer- Books and links on this website contain affiliate marketing sources between Jim Carver and third party companies. I only recommend products, brands and businesses that I strongly support. Photos used on this site are used courtesy of the original authors and in no way endorse The Rust Belt Chronicles or my work. Thank you.